جمعه ۱۸ دی ۱۳۸۸ ه‍.ش.

E-comerce Translate

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followed, and multilingual e-mail services are being provided by rediff.com,
indiatimes.com, etc. In the future, with digital signatures becoming legal in India,
one can send documents on the Internet and full use of postal services on the Internet
will take place.
Consumer goods. Many Web sites offer customers, goods like electronic items,
music cassettes, CD’s, cell phones, telephones cameras, etc. Some of these items are
branded and some are not. The payment options available to the customer are payment
online using a credit card or payment on delivery. These services were not famous
initially and the number of transactions made online was very low. But, over time, the
popularity of Web sites offering these services has increased. This has been a result of
continuous promotion efforts by Web sites like indiatimes.com. The biggest problem
that arises in these Web transactions is that of after sales service. Once the sale is
made, the customer has no direct contact with the Web site. In this situation, the after
sales service part of the purchase leaves a big question mark in the mind of the
customer. As most of these goods are expensive and require maintenance, the
customers are wary of buying them from a Web site. To lure customers, these Web
sites offer these goods at a discount of around 10-15 per cent from the market price.
But, customers prefer buying these goods after seeing and touching them in a shop.
Another problem is the long time it takes for the delivery of the ordered goods. It takes
around one to two weeks for the delivery.
Quadrant 3
Things are the recipients of service with a high degree of customization. In this quadrant,
the direct recipient of service is not a person or the customer. The direct recipient of
service is a tangible possession of the customer. In these services direct contact of the
customer and the service provider is required as the recipient in an object that has to be
in contact with the service provider, so that service can be performed on it. Hence these
services cannot be delivered on the Internet. But can be promoted and ordered.
Some of these services are described below.
Insurance services. Various Web sites operating in this category (Gill, 2000) are
indiainsure.com, weassure.com, licindia.com, bimaonline.com, assureindia.com, and
firstpolicy.com. These sites are trying to educate people and to build a community.
They provide critical information to people who are going to buy insurance policies.
Firstpolicy.com helps the user to know how much insurance one needs. To do so it has
a portfolio planner, which helps to calculate one’s insurance requirements.
Another important thing for the consumer is settling on the right policy for him.
This varies according to the needs and income of different customers. As a result, a
huge scope for customization exists. The Bima consultant on bimaonline.com throws
up a list of policies after the consumer inputs his basic requirements. The next step is
to calculate the cost. To help the consumer in this area both bimaonline.com and
firstpolicy.com offer a premium calculator. The next step is buying the policy.
Bimaonline.com and assureindia.com provide an extensive list of sales agents.
These sites also contain modules that could be of great help to the insurance
professionals. Agents can list themselves at bimaonline.com and assureindia.com.
Assureindia.com also provides a module on education opportunities in insurance.
Thus, we see that these sites not only offer B2C services but also offer B2B services.
The problem in this area is that the policies cannot be bought offline because cyber
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laws are not yet in an advanced stage to provide for buying of policies on the Internet.
As a result, the delivery of the services is not possible on the net. The customer can
get all the information that he wishes for, but to buy the policy, he will have to get in
touch with an insurance agent.
Another drawback is that a single portal does not offer all services, so the consumer
has to search different portals to gather all the required information.
The future prospects of insurance services on the Internet are bright. The insurance
portals are popular because private insurers have flooded the markets. There is a need
for a financial portal that will broker products from different firms at its site. Also the
consumers will be able to make comparisons, get quotes, and buy at one go. They could
even participate in reverse auctions. So the need is for a single Web site that comes out
with a single screen for all the services.
Architectural design. Architectural deigns of famous and latest buildings, designers,
trends and ideas are available on the Internet in the form of articles, books and
publications. Some Web sites for these are www.greatbuildings.com, www.plannet.
com, etc. No Web site was found to be offering it’s architectural services on the net.
Although this service cannot be delivered on the net, the scope of its online promotion
still remains. There is immense scope of customization here as design can be according
to the tastes of the customer and as per his budget. But customized services on the
Internet can be offered only after firms start offering their basic services initially.
Today architectural design is aided by computer software like CAD and hence
customization of architectural design on the Internet is not a very distant possibility. If
it is made possible, it could turn into a profit earner for the service provider.
Real estate. Large databases for homes, offices and other properties are available on
the Internet. Customers can look for a location of their choice in these databases and
find out the price of the property. A number of Home Finance options are also available
on these Web sites. A person can choose a property of his choice from the ones that are
listed on the Web site. Detailed maps are given to pinpoint the location of the property.
The customer can then request for the property to be shown to him, by giving his
contact address on the Web site. The final deal is struck only after the propery has
been shown to him, and the payment is not made online. Examples of these Web sites
are www.realtor.com, www.realestate.yahoo.com, etc.
Design centres. Interior designing for homes and offices, computer designs and
automobile designs are some of the services being offered on the Internet. Interior
design libraries are available online from which a person can see the latest designs and
ask for a designer to visit at his contact address. Example of such a Web site is www.
interiordesign.net.
Automobile designs are being offered to a very large extent. Remodelled cars are
shown on the Web site. The customer can choose the design of his choice and find out
the price for it. He would have to go to the service providers work shop to get the
remodelling done, but the design and it’s price can be seen on the Web site. Example is
www.dcdesigns.net.
Dell Computers gives it’s customers to design computers and servers, as per their
specifications on their Web site. The cost of the computer is then calculated according
to the configuration chosen by the customer. The order can be placed on the Web site
and the product is delivered to the doorstep of the customer. The Web site of Dell

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Quadrant 4
Things are the recipients of service with a low degree of customization. These services
do not have scope for customization and are offered as standard for all customers.
Delivery of these services is not possible on the net. The difference that Internet has
made is that the customer can choose and order these services from the comfort of his
house. This advantage comes from the Internet being an interactive medium of
communication.
Service that fall in this quadrant are described below.
Appliance repairs. Online troubleshooting, maintenance tips and expert advice are
available on the Internet to repair household appliances. Repairs manuals of common
appliances are also available to help people do minor repairs at home. A very large
number of Web site are preset which are offering these services. But, if following the
tips on offer on these Web sites does not repair the appliances, then they have to be
physically taken to a workshop for repair. Appliances for which tips are available
online are microwave ovens, refrigerators, washing machines, televisions, etc. The
Web sites offering these services are www.repairclinic.com, www.doityourself.com/
appliances, www.appliancerepair.net, etc. Some Web sites offer free pick up and
delivery of the appliance from the house of the customer, provided it falls in its service
area.
Dry-cleaning. A number of dry-cleaning and laundering services have their own
Web sites. These Web sites are primarily for promotional purpose. They also give
details about the prices charged and the cleaning process being used by them. Some of
these Web sites are www.siliconvalleycleaners.com/www.fbodaily.com www.
americleaners.com/www.ezdrycleaners.com, etc. The Web sites also offer tips on
garment care and for removal of tough stains. The Web sites also offer the option of
pick up and delivery from the customer’s doorstep provided that he falls under his
service area. The procedure for order placement starts by online registration. After
this, the customer downloads the order form, fills it, and places it in the laundry bag.
The laundry bag is picked up from his doorstep and delivered after dry-cleaning is
done, and other requests are fulfilled. Registration has to be done only for the first time.
After that, registration is not required. These sites have elaborate policies pertaining to
pick up and delivery and loss, if any, during the process.
Car servicing. A few Web sites list the service stations for automobiles in a
particular area. The automobile is picked up from the customer’s house and delivered
after service. This facility is available after registration on the Web site. An example of
such a Web site is www.positivelypella.com/establish/autos.htm.
Accounting services. Accounting firms have set-up Web sites to offer services of
chartered accountants to customers. Customers can get some free advice online, but for
detailed accounting they have to contact a chartered accountant of the firm. Examples
of a few such Web sites are www.mdsegal.com, jfwhite.co.uk, etc.
Insights and implications
The convenience of receiving service may be the lowest when a customer has to come
to the service organization and must use a specific outlet. Offering service through
several outlets increases the convenience of access for customers, but may start to raise
problems of quality control as convenience of access relates to the consistency of the
EBR
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service product delivered. Another study can be undertaken to investigate this issue of
quality of services delivered through Web Sites.
For some types of services the organization will come to the customer. But since it is
more expensive to take service personnel and equipment to the customer than vice
versa, the trend has been away from this approach to delivering customer service. In
many instances, however, direct contact between customers and the service
organization is not necessary; instead the transactions can be handled at arm’s
length by the use of IT and the Internet. Through the use of these technologies many
service organizations have found that they can bring their services closer to the
customer, yet obtain important economies from operating out of a single physical
location.
This paper describes a model in which to understand which services can be sold and
delivered with the help of Internet and advanced telecommunications, information, and
multimedia technologies.
The service sector will continue to be the engine of growth in the coming years. The
appreciable growth in this sector has been achieved not at the expense of the
manufacturing sector, but because the service sector has grown at a faster pace.
Hence, services form an important part of any economy. The Web has sparked an
explosion of creativity and innovation. At the same time the Internet seems likely to
revolutionize communications-intensive industries and activities. The growth of the
service sector has been phenomenal. So a combination of these could have a good
future.
This model should be of value to researchers, as it suggests a different way of
looking at service businesses. Undoubtedly there is also room for further refinement of
the model proposed.
The model proposed in this paper can contribute usefully to management practice.
First, marketing managers can obtain a better understanding of the nature of their
product, and of the characteristics of their service delivery systems. This identification
should help them identify how these factors shape marketing problems and
opportunities and thereby affect the nature of marketing task. Second, by recognizing
which characteristics their own service shares with other services, often in seemingly
unrelated industries, managers will learn to look beyond their immediate competitors
for new ideas as to how to resolve marketing problems that they share in common with
firms in other service industries.
References
Bakos, Y.J. (1997), “Reducing buyer search costs implications for electronic marketplace”,
Management Science, Vol. 43 No. 12, pp. 1676-92.
Bateson, J.E.G. (1995), Managing Services Marketing, The Dryden Press, Orlando, FL.
Berry, L.L. and Parasuraman, A. (1991), Marketing Services: Competing through Quality, The
Free Press, New York, NY.
Bhagat, R. (2000), “Banking on net profits”, Business Today, 7-21 May, p. 69.
Bharadwaj, S.G., Varadarajan, P.R. and Fahy, J. (1993), “Sustainable competitive advantage in
service industries: a conceptual model and research propositions”, Journal of Marketing,
Vol. 57, pp. 83-99.
Bhardwaj, N. (2001), “Its online: travel is on a roll”, The Times of India, New Delhi, 28 January.

یکشنبه ۷ مهر ۱۳۸۷ ه‍.ش.

متلک های بامزه

سلام خدمت تمامی دوستان
من به تازگی در حال انجام یک نوع تحقیقی هستم ، درباره متلکهایی که آقایان به خانمها می اندازند .
به غیر از جنبه مزاحمت این قضیه ، بعضی از این متلک ها واقعا با مزه هستند .
لطف کنید و این ایمیل را برای دیگران نیز بفرستید .
در صورت امکان خاطرات خود را از این متلکها به آدرسهای زیر بفرستید .
برای نوشتن این متلکها به آدرسهای زیر بروید .
aliakbarmahdikhani@gmail.com
http://www.elgoogir.blogspot.com

در قسمت نظرات خاطرات خود را بنویسید.

شنبه ۱۸ خرداد ۱۳۸۷ ه‍.ش.

کاربر محترم! حیا کن. IE را رها کن!

هنوز اینترنت را با مزه‌ی بی‌مزه‌ی آن آیکن e ِآبی می‌چشید؟! هنوز مزه‌ی فوق‌العاده‌ی ادویه‌ی روباه آتشین را تجربه نکرده‌اید؟! واقعاً که چه‌قدر آدم‌ می‌تواند بی‌بخارو بی‌هیجان و بی-‌های مختلف باشد(!) که هنوز بعد از انقلاب FF به IE شک نکند و خود را از تجربه‌ی سروکله زدن با روباه آتشین محروم دارد آنهم حالا که نسخه سوم فایرفاکس دوست‌داشتنی تا چند روز دیگر متولد می‌شود و عاشقان همه منتظرند!
بله! این پست تبلیغی است برای یک پروژه‌ی مهم. سران خوش فکر روباه آتشین، یک ترفند تبلیغاتی جالب دیگر به کار برده‌اند. به این صورت که می‌خواهند رکورد جهانی دانلود در 24 ساعت را بشکنند و از همه کاربران فایرفاکس خواسته‌اند که در سایت دانلود، ثبت نام کرده و در روز موعود، نسخه سوم فایرفاکس را دانلود نمایند. اما آی‌تی‌نویسان وبلاگستان، چون دیدند استقبال ایرانیان کم بوده، موج تبلیغاتی‌ای در وبلاگستان به راه‌انداخته‌اند: که آآآی ملت! بیایید آبروی ایران را بخرید که تعداد کم است!
ما هم چون هم مملکتمان را خیلی دوست داریم هم فایرفاکس را عاشقیم، تصمیم گرفتیم هم ثبت نام کنیم هم تبلیغ نماییم. بدین ترتیب:

الف. چگونه در رکوردزنی روباه آتشین یا دانلود همزمان فایرفاکس 3 شرکت کنیم؟!
۱- اینجا را کلیک کنید.
۲- در صفحه ای که باز می شود دکمه PLEDGE NOW را بزنید.
۳- در کادر اول کشور خود را به عنوان Iran پیدا کنید.
۴- ایمیل خود را در کادر پایین وارد کنید.
۵- دکمه PLEDGE NOW را بزنید. کار تمام است.
می توانید با انتخاب ایران از لیست موجود در نقشه ببینید که چندمین ایرانی هستید که در این طرح ثبت نام کرده اید.(یک فتحی)
ب. چگونه از طرح ثبت رکورد جهانی برای دانلود فایرفاکس3 حمایت کنیم؟!
۱- در مدرسه یا شرکتتان یک برنامه‌ی دانلود ترتیب بدهید. می‌توانید در زمان استراحت یا ناهار، دور هم جمع بشوید و فایرفاکس 3 را دانلود کنید.(جشن موزیلا)
۲- به یکی از شبکه‌های اجتماعی(مای اسپیس، فیس‎بوک، بیبو) بپیوندید و همه‌ی دوستانتان را به شرکت در این پروژه دعوت کنید.(گروه حامیان در مای اسپیس، گروه حامیان در فیس بوک، گروه حامیان در بیبو)
۳- نمی‌دونم به فارسی، چی می‌شه دقیقاً!!(+)
۴- در توییتر این حرکت را دنبال کنید!(+)
۵- بنرهای این حرکت را در وبسایت، وبلاگ یا پروفایلتان، قرار دهید.(صفحه راهنمای لگوها
)

چگونه در MS Word فرمول بنویسیم



گر دانشجوی یکی از رشته های فنی-مهندسی بوده باشید حتما گذرتان به نوشتن فرمول ها و معادلات ریاضی در گزارش های کار ، تحقیق ها و یا پروژه هایتان افتاده است.نوشتن فرمول های ریاضی چندان سخت نیست اما هر چقدر هم که سخت باشد گاهی مجبور می شوید از این قابلیت استفاده کنید.البته مگر اینکه بخواهید فرمول ها را با دست خط مبارک خودتان بنویسید !!!
این مطلب راهنمای کوتاهی است برای نوشتن یک فرمول مانند آنچه که در شکل بالا مشاهده می کنید.
در Office 2003 برای قرار دادن یک فرمول در متن تان کافیست از منوی Insert بر روی Object کلیک کنید.در زبانه Create New و در قسمت Object type به دنبال Microsoft Equation 3.0 گشته و آن را انتخاب کنید و دکمه OK را بزنید. در صورتی که در لیست شما وجود ندارد، باید خودتان زحمت نصبش را بکشید.روش نصب Microsoft Equation 3.0 در پایین همین پست شرح داده شده است .
اما در Office 2007 به نوار Insert بروید و در سمت راست آن دکمه “Equation” را بیابید.با کلیک بر روی آن خواهید توانست فرمول های خود را بنویسید.

بری نصب Microsoft Equation 3.0 در کلیه نسخه های Microsoft Office مراحل زیر را طی کنید:
۱) CD نصب کننده برنامه Office را در داخل درایو CD-Rom قرار دهید.توجه داشته باشید که برای اضافه کردن این قابلیت شما باید دسترسی Admin به سیستم عامل داشته باشید و این تنها مربوط به این برنامه نیست و در حسابهای کاربری محدود (Limited) که کاربران اجازه نصب یا پاک کردن نرم افزارها را ندارند باید از کسی که دسترسی Admin به سیستم دارد بخواهند این کار را برایشان انجام دهد.
۲) از منوی Start به Control Panel رفته و سپس بر روی آیکون Add/Remove Programs دابل کلیک کنید.
۳) در پنجره باز شده (که لیست برنامه های نصب شده بر روی کامپیوتر شما را نشان می دهد) بر روی Microsoft Office XP Professional (یا مشابه آن) کلیک کنید و بر روی Change کلیک نمایید.
۴) پس از آنکه پنجره Office installation باز شد، Add or Remove Features را انتخاب کنید و به مرحله بعدی بروید.
در Office2003 ممکن است که در این لحظه پنجره “Custom Setup” برای شما نمایش داده شود.مربع کوچک کنار Choose advanced customization of applications را تیک بزنید و به مرحله بعدی بروید(عکس را ببینید)
۵) با زدن + کنار Office Tools بر روی Equation Editor کلیک کنید و سپس Run from Computer را انتخاب کنید.



۶) بر روی دکمه Continue کلیک کنید و صبر کنید تا فایل های لازم از روی CD بارگذاری شوند.در پایان دکمه OK را بزنید.

بعد از نصب ،برای راحتی کار می توانید دکمه ی مربوط به اضافه کردن فرمول ها را به نوار ابزارهای خود اضافه کنید تا مجبور نباشید هر بار به سراغ منوی Insert و سپس Object و … بروید .


- چگونه اعداد را در Word فارسی کنیم

تبلیغی برای وولکس واگن








سريع‌تر سبقت بگيريد.
*
اگر شما هم يك مدل بسيار پرقدرت «گلف» فولكس واگن داشته‌ باشيد، هنگام سبقت گرفتن از خودروهای بزرگی كه طول زيادی هم دارند، آن‌ها به نظرتان كوتاه‌تر خواهند آمد
.